Lucid Gravity Launch

A brand campaign introducing that the “Lucid Gravity has landed” through otherworldly cinematic storytelling and bold CGI visual moments that reflect the vehicle’s technology, performance and design innovations.

Challenge

Introduce Lucid in New York in a way that captures attention and signals the brand’s arrival. The campaign need to create a distinct visual language that immediately separate Lucid from other seven-seater SUV’s.

Insight

In New York, visibility signals arrival. Bold visuals and large-scale placements create the kind of presence that makes a new brand feel instantly established.

Idea

Create an otherworldly inspired campaign, showing the Lucid Gravity descending to earth, marking it’s arrival through a bold visual language placed in at highly visible locations across New York.