Lucid Gravity Launch

FOR LUCID GRAVITY’S NEW YORK LAUNCH, I LED VISUAL DIRECTION FOR A BILLBOARD CAMPAIGN SPANNING ICONIC CITY LOCATIONS. THE CONCEPT: GRAVITY “LANDING” ON EARTH, USED BOLD COLOR, ANGLED COMPOSITIONS, AND COPY BUILT AROUND FOUR CORE BRAND PILLARS: SPACE, PERFORMANCE, CHARGING, AND DESIGN. A CUSTOM LANDING PAGE AND QR CODE EXPERIENCE EXTENDED THE NARRATIVE DIGITALLY, CONNECTING THE PHYSICAL CAMPAIGN TO AN INTERACTIVE, FUTURE-FORWARD PRODUCT STORY.