Awards Campaign

A cinematic campaign that highlights our vehicles as the award-winning masterpieces they are, revealing the worlds reimagined, records shattered, and the dedicated makers behind it all. Inspired by award-winning films across editing, pacing, sound design, and narrative structure.

Challenge

The Lucid vehicles has won many awards, but yet unrecognized for its major achievements. We need to bring awareness to the design- and technological advancements we have achieved within our products.

Insight

In the U.S. during spring months, big brands, PR organizations and celebrities post on social media about the awards shows such as Oscars, Emmy, Tony, BAFTA – a time when a lot of attention is drawn to exceptional achievers within the arts.

Idea

Let’s use the momentum already circling during awards season to highlight our vehicles, as another award winner going for the throne.

Movie Trailers

The making of a masterpiece

Execution

  • Inspired by award-winning films across editing, pacing, sound design, and narrative structure.

  • Borrowing visual and storytelling cues from prestige cinema, without imitation.

  • A cultural bridge between Lucid and pop culture, tapping into the language and momentum of Awards Season.

  • Movie-inspired titles and typographic treatments

Role

  • Creative direction for campaign storytelling and visual concept

  • Collaboration with marketing, product, and brand teams to shape the narrative of Lucid

  • Development of the visual language translating Gravity’s technology into lifestyle storytelling

  • Executive presentations and cross-functional collaboration to bring the campaign to launch