Launching Stealth

TO LAUNCH THE LUCID AIR PURE IN ITS NEW STEALTH TRIM, WE CREATED A YOUTHFUL, CITY-CENTRIC CAMPAIGN TO REACH A BROADER AUDIENCE. I LED VISUAL DIRECTION ON THE VIDEO, FOCUSING ON MOVEMENT, STYLE, AND CHARACTER TO SHIFT PERCEPTION OF THE BRAND. WE EXTENDED THE LOOK ACROSS PAID SOCIAL AND DIGITAL TOUCHPOINTS, USING COLOR, ANGLES, AND PACING TO MATCH THE ENERGY OF THIS NEW TRIM LEVEL.