TO INTRODUCE LUCID’S UX 3.0 SOFTWARE, I CONCEPTED A LIFESTYLE-DRIVEN VIDEO THAT BLENDED UI INTERACTIONS WITH CINEMATIC DRIVING SCENES. SET IN CALIFORNIA, IT FEATURED FLUID TRANSITIONS BETWEEN INTERFACES AND REAL-WORLD MOMENTS. I WORKED CLOSELY WITH PRODUCT AND UX TEAMS TO ENSURE ACCURACY, CRAFTING A FAST, EMOTIONAL NARRATIVE THAT EXTENDED INTO PAID SOCIAL, BILLBOARDS, AND YOUTUBE, WHERE IT’S APPROACHING 100,000 VIEWS.

LUCID GRAVITY UI/UX STUDIO TRAILER

AS GRAVITY BEGAN ITS GLOBAL STUDIO ROLLOUT, I PARTNERED WITH THE UX/UI TEAM TO LEAD VISUAL DIRECTION FOR A 2-MINUTE IN-CAR VIDEO INSTALLED IN EVERY DISPLAY VEHICLE. THE TRAILER WALKED CUSTOMERS THROUGH FEATURES LIKE SANCTUARY MODE AND SURREAL SOUND PRO, USING ELEGANT MOTION AND INTERFACE ANIMATION TO CREATE A POLISHED, IMMERSIVE EXPERIENCE THAT BROUGHT THE SOFTWARE TO LIFE BEFORE THE PRODUCT WAS FULLY RELEASED.