Lucid UX 3.0 Launch

A lifestyle driven product video introducing Lucid’s UX 3.0 software, blending interface interactions with cinematic driving moments to show how the system integrates into everyday life.

Challenge

Lucid’s software experience is a core part of the product, but complex interface features can be difficult to communicate through traditional marketing.

Insight

People understand technology best when they see it in context, not as features, but as part of everyday moments.

Idea

Create a cinematic lifestyle video that moves fluidly between interface interactions and real-world driving moments, showing how UX 3.0 fits naturally into daily life.

LUCID GRAVITY UI/UX STUDIO TRAILER

As the Lucid Gravity began its global studio rollout, I partnered with the UX/UI team to lead visual direction for a two-minute in-car video installed in display vehicles. The trailer introduced features such as Sanctuary Mode and Surreal Sound Pro through motion design and interface animation, creating an immersive introduction to the software before the vehicle’s release.

Execution

• Creative Direction for visual direction and storytelling combining interface interactions with cinematic driving and lifestyle scenes

• Lifestyle visuals showcasing UX moments in real environments

• Digital and social adaptations across paid and organic channels

• Integration across Lucid studios and retail environments

Role

• Creative direction for the video and visual storytelling

• Close collaboration with product and UX teams to ensure accuracy

• Development of the campaign concept and visual language

• Cross-functional collaboration across marketing, design, and product teams