Brand Awareness

WE POSITIONED LUCID AS THE FIRST BRAND TO MAKE EVS SIMPLE TO UNDERSTAND AND INSPIRING TO EMBRACE. THROUGH CLEAR STORYTELLING, WE DISPELLED MISCONCEPTIONS, HIGHLIGHTED THE ENVIRONMENTAL BENEFITS OF EV ADOPTION, AND SHOWCASED HOW LUCID OUTSHINES THE COMPETITION. THE CAMPAIGN WAS UNIFIED THROUGH A BLUE GRADIENT TONE, A VISUAL CUE FOR SUSTAINABILITY AND PROGRESS — PAIRED WITH A GRAPHIC SYSTEM DESIGNED TO MAKE COMPLEX TECHNOLOGY EASILY UNDERSTOOD. TOGETHER, THESE ELEMENTS ESTABLISHED LUCID AS THE OBVIOUS LEADER DRIVING THE WORLD FORWARD.