ONSITE INTERVIEW | JUNE 15, 2026
Designing the next chapter
of Resolve
A perspective on building understanding through brand, product, and experience
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Selected work from Lucid
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Creating systems across brand, product, and experience.
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Observations, redesign, and rationale
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My Vision for Resolve
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AI-Native Creative Workflow
Defining the Initial Perception of Gravity
Building a Foundational Brand System
Creating a scalable visual language designed to evolve globally across future launches and touchpoints.
Scaling the Gravity Ecosystem Globally
Evolving the foundational direction across regions, agencies, and experiential moments.
Introducing Gravity as something futuristic and aspirational becoming accessible within everyday human life.
Investor Day 2026, Executive Storytelling & Enterprise Communication
Translating complex technology, innovation, and future vision into clear and emotionally resonant narratives for investors, leadership, and strategic partners.
Resolve Re-Design Project
Clarity
Helping users quickly understand what Resolve does, how it works, and why it matters.
Reduced Cognitive Load
Simplifying information architecture and removing unnecessary decorative elements so users can focus on what matters most.
Consistency
Creating a more cohesive experience by aligning naming, visual hierarchy, and product storytelling across the page.
Product-Led Storytelling
Making the product easier to understand by bringing key concepts, relationships, and workflows forward in the experience.
The redesign primarily focuses on clarity.
The larger opportunity for Resolve is solving both clarity and differentiation as the company continues to evolve it’s brand and define its category.
The opportunity isn’t simply making Resolve more recognizable.
It’s making Resolve unmistakable.
A brand engineers trust.
A category engineers identify with.
A company that defines what AI Production Engineering feels like.