Sunbasket Brand Campaign

A campaign supporting Sunbasket’s rebrand, bringing a vibrant and playful visual identity to the meal delivery category.

Challenge:

Sunbasket needed to stand out in a crowded meal-kit market while reinforcing its focus on quality ingredients and healthy living.

Insight:

People are inspired to try new cuisines and cook restaurant quality meals from the comfort of your home, as long as it feels convenient and approachable.

Idea:

Bring Sunbasket to life through vibrant storytelling that moves through kitchens and food cultures around the world, from steamy streets in Bangkok to the experience of cooking those same flavors at home.