Sunbasket Brand Campaign

TV, Web & Digital Experience
Role: Senior Art Director

AT PARTNERS IN CRIME, I SUPPORTED THE VISUAL DIRECTION FOR SUNBASKET’S REBRAND—ONE OF THE AGENCY’S MOST SUCCESSFUL CAMPAIGNS. SHOT ACROSS MULTIPLE COUNTRIES, IT BROUGHT A COLORFUL, PLAYFUL LOOK TO A CROWDED WELLNESS SPACE. I HELPED EXTEND THE VISUALS ACROSS COMMERCIALS, DIGITAL, AND SOCIAL PLATFORMS, RESULTING IN A 35% INCREASE IN SUBSCRIBERS AND A 200% BOOST IN SOCIAL MEDIA IMPRESSIONS.